The beauty industry is undoubtedly a powerful one. Women spend millions, if not billions of dollars ever year on anything and everything related to our physical appearance. But what message are we sending ourselves and our daughters?
Naomi Wolf’s classic feminist text, The Beauty Myth, examines the images that women are seeing in print and on screen. The average woman in America is 5’4 and 140 lbs. But the woman that we often see in the media is taller, thinner and appears to be physically flawless. Examining the image that the media projects, and constant pressure women are under to copy that perfection, Ms. Wolf devotes each chapter to the idealized image and the lengths that some women will go to become that idealized image.
This book was an eye opener for me. As women, we are so conditioned to focus on the outer appearance and not focus on who we really are that we don’t even realize that we are creating a self fulfilling prophecy. To quote Judge Judy, “Beauty fades, dumb is forever”.
I recommend this book.