Natural redheads only make up 2-3% of the population. Other women are redheads by choice, not by nature.
Still, the beauty and fashion industries have largely ignored what could be a lucrative niche market.
Enter the sisters Adrienne and Stephanie Vendetti.
Both natural redheads, the sisters, like many redheads, felt ignored in terms of beauty and fashion. Starting their own website, How To Be A Redhead, it has revealed a niche that many redheads, both natural and by choice (myself included), have been waiting for. Last week, their book How to Be a Redhead: A Guide to Beauty, Skincare, Hair Care, Fashion and Confidence From the Sisters Who Started the Red Hair Revolution, made its premiere in book stores.
Filled with everything from skin care and hair care advice to quotes from respected members of the beauty and fashion industries, this book not only gives a redhead the confidence she may be lacking, but practical advice to enhance what nature has already given her.
This redhead recommends it.