True cultural change can only happen when everyone steps forward to make the change.
Some may argue that feminism is solely a women’s issue and not within the purview of men. But the reality is that without our male allies, the goals of the movement will never be reached.
The new Gillette commercial is doing more than just selling shaving cream. It is encouraging the men and boys around us to do better. To treat women with respect and not be so quick to bully other boys because they do not confirm to the standards of masculinity.
Change, especially major cultural and societal is never easy. It requires taking a hard and difficult look at where we have been and where we need to go. While we are not yet at at a truly equal society, this commercial is an important step in the right direction.