I saw ad on craigslist (it’s craigslist, go figure) with the following title “Busy office looking for Energetic Gal Friday”.
Three of the qualities that the company was looking for in a potential candidate were listed as the following : “Cute, Classy and professional demeanor”.
First of all, being considered cute or attractive is entirely subjective.
Secondly, I thought the Mad Men days where women can only go as high as a secretary or an assistant were over. Last time I checked, it was entirely plausible that the job could be done competently by a male.
To clarify, the more formal term is Girl Friday. Back in the day, Girl Friday was layman’s terms for a female secretary or assistant. It is also the title of a very funny movie called His Girl Friday.
I know that we live in an imperfect society. Women still judge themselves and others by the external image that we share with the world. While the glass ceiling is slowly cracking, it has not come down completely.
I just wouldn’t put the word “cute” in a job advertisement.