Dear Retailers

Dear Retailers

Today, if you are not aware is November 4th. Halloween was five days ago.

The weather in New York City was comfortable today, the only requirement to stay comfortable was a light jacket. The leaves are falling, Thanksgiving is in a few weeks.  Fall is in the air.

And yet, the Christmas blitz has begun.

I understand that the holiday season represents a good chunk of your annual revenue.  You need to get us, the buying public, excited about the holidays, so that we will buy your stock. I get it, I start thinking about holiday shopping this time of year like anyone else.

But truth be told, I don’t want to think about the holidays in November. When I think of the holidays, I think of cold weather, of snow. I think of putting several layers just to take the garbage out.

When did the Christmas season become about playing “top that” on gifts and decorations? Whether you celebrate Christmas, Hanukkah, or Kwanzaa, it’s about family and tradition. It’s not about the latest and greatest gift which has a good chance of becoming a dust collector in six months or the newest piece of technology which will be outdated in less than a year with next model.

And I won’t even get into black Friday (which at this point, for some stores, is bleeding into Thanksgiving).

In short, I would like to enjoy my fall.

Sincerely

A shopper

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